I am a Data-driven Senior Product Designer with 8+ years of experience leading end-to-end design across cross-platform web applications and mobile-first products. Skilled in aligning business goals with strategic thinking and user-centered solutions to drive product success. Adept at working in agile environments, collaborating with cross-functional teams, and designing for accessibility and scalability.
My Design Principles and Philosophy
User-Centered Thinking
Craft purposeful experiences by deeply understanding user needs, motivations, and pain points, delivering solutions that are intuitive, inclusive, and genuinely meaningful.
Designing with AI
Leverage AI as a creative partner to accelerate ideation, automate repetitive tasks, and enhance decision-making, empowering designers to work faster, smarter, and more confidently.
Data-Informed Decisions
Combine behavioral insights with qualitative research to guide design with clarity, ensuring relevance, usability, and measurable user impact.
Business-Driven Impact
Design with strategic intent to align with business goals, drive growth, improve efficiency, and deliver tangible value to both users and the organization.